Krmode Consulting — Head of Content Advisory

01What you can expect

Four outcomes. Built to make your content intentional, not reactive.

Clear positioning and narrative direction
Defined performance benchmarks
Advanced packaging strategy — titles, thumbnails, hooks
Performance analysis and optimisation frameworks
Centralised content systems and frameworks

Your content becomes intentional, not reactive.

Complete creative oversight — from strategy to delivery
Ongoing performance monitoring of new and existing content
Data points collected to better inform future decisions
Direct mentorship for your Head of Content or Creative Lead
Review workflow optimisation — removing bottlenecks
Quality control systems that don't rely on the founder
Elevating the team from task-executors to strategic thinkers

We elevate the thinking behind the content, not just the output.

If needed · placements incur a referral fee for network access

Identifying skill gaps in editing, design, or ideation
Defining clear role requirements and performance standards
Reviewing portfolios and assessing creative fit
Recommending talent from trusted networks

Not just hiring — assembling a team that executes at a high standard, consistently.

Documented systems and processes
Forecasted content calendar for consistent idea flow
A repeatable filming system built around batch filming
Clear packaging and performance frameworks
Clear outlines of roles and responsibilities
Team confidence and autonomy

By the end, your team operates with clarity and independence.

02The monthly rhythm

No bloated calendars. Just the conversations that move the needle.

Weekly · 60 min

One Core Call

Our main working session

Titles & thumbnails
Hooks & storytelling
What's working — and why
What's underperforming — and the fix
What we prioritise next

Twice monthly · 45–60 min

Creative Lead Sessions

Carved out for your Head of Content

Strengthening their instincts
Improving how they give feedback
Raising their creative standards
Managing the team confidently
Better strategic calls, less second-guessing

As needed

Hiring & Build-Out

When talent needs upgrading

Define what "good" looks like
Review portfolios
Sit in on interviews
Pressure-test candidates

03The 90-day roadmap

From clarity, to momentum, to independence.

We separate signal from noise.

Audit recent content, packaging & performance

Identify strengths, bottlenecks & missed opportunities

Clarify positioning and content pillars

Centralise everything into a Content OS

Align on what "great" actually looks like

Set simple, realistic performance targets

By the end of Month 1 — no more guessing.

This is where you feel the lift.

Faster feedback on titles, thumbnails & hooks

Iterating based on real data

Sharpening storytelling and pacing

Developing the Creative Lead's instincts

Hiring or upgrading creative talent if needed

Building rhythm the team can keep

Content improves. Decisions get faster. The team thinks differently.

From heavy involvement to smart autonomy.

Lock in repeatable content systems

Document packaging & performance playbooks

Strengthen internal decision-making

Final team calibration

Clear standards, processes & ownership

A team that executes without constant oversight

You're no longer relying on me to tell you what to do.

04The investment

A clear breakdown. No surprises.

Pay monthly

Head of Content Advisory

$8,000 / mo

3-month minimum — $24,000 total engagement.

Weekly core call + creative lead sessions
Full strategy, packaging & systems build
The complete 90-day roadmap to independence

Save $1,500 Pay in full

Head of Content Advisory

$22,500$24,000

The full 3-month engagement, settled upfront.

Everything in the monthly plan
One simple invoice — no monthly admin
$1,500 saved versus paying month to month

↳Continuing the partnership

After the initial 90 days, the partnership can continue at the level that fits your growth stage.

Lightweight

Advisory Retainer

$2,000 / mo

For teams with strong internal systems wanting periodic strategic oversight.

Communication loop continues via Krmode Slack channels
Packaging and content feedback
Ongoing calibration and direction

Hands-on

Fractional Head of Content Continued

$8,000 / mo

For teams that want ongoing strategic leadership and mentorship while scaling.

Same level of involvement & meeting cadence
Continued leadership development
Performance optimisation
Talent calibration as you grow

05Is this the right fit?

Strategic involvement — not outsourced execution.

✓Founders building media-first businesses
✓Personal brands scaling aggressively
✓Teams with talent but lacking senior strategic oversight
✓Businesses that want performance without creative chaos

×You just want someone to fix your thumbnails
×You want quick hacks instead of better thinking
×You're not open to honest feedback
×You'd rather hire "good enough" and train internally
×You expect someone to run your entire operation for you

06Next steps

If this feels aligned, here's how we begin.

Alignment Call

Finalise scope and priorities, and align on expectations for the first 30 days.

Agreement & Onboarding

Sign the consulting agreement, settle the invoice, and open communication lines (Slack).

90-Day Build Phase Begins

Content audit, packaging & performance review, and team structure assessment.

Prefer email? hello@tristankermode.com

Final words

You're not paying for surface-level tweaks. You're paying for years of pattern recognition, embedded directly into your business.

This only works if we're both committed to raising the standard. I step into your content operation, apply that experience in real time, and build something that holds up under scale.